Productcaster wins Google CSS Spotlight Award

Productcaster, our performance marketing technology suite built , recently won a coveted Google CSS Spotlight award for Business Growth, beating an impressive list of agencies. 

Announced as part of the Google CSS Spotlight event, the award demonstrates Productcaster’s unrivalled, efficient and effective, data driven, digital marketing campaigns aiming to become the premium CSS choice for large brands and agencies across Europe. 

Productcaster enables retailers of any size to improve its PLA performance by entering the Google Shopping Ads auction at a more competitive media rate via a Comparison Shopping Service partner. 

 

The team has delivered over 3,000 hours of expert support to in-house digital marketing teams, feeding into optimised and efficient Shopping campaigns internationally. These targeted joint initiatives led to a 12% increase in click volume across all PLAs serving via Productcaster.

Over the past 12 months, Productcaster has added 231 merchants to its roster of impressive clients such as Levis, Wayfair and LOOKFANTASTIC, to name a few. Productcaster’s conversion rate from trial to contract in 2023 stands at 100% and according to the RetailX Europe Top 500 report, Productcaster currently works with 32 of the Top 500 named brands, including three within the Top 50.

 

Part of this success is due to Productaster’s strategic initiatives such as low volume campaigns, implementing Pmax, optimising feeds, and asset support, all of which have provided impressive results for individual businesses. 

 

Jill Anderson, Productcaster Director, said: “We’ve worked hard to ensure that Productcaster is the best home for the biggest and most ambitious brands across Europe. Our commitment to client success and personalised support has helped us to win leading European brands such as Bensons For Beds, Fruugo and Wickes in the last year. 

“We know that this investment in service and performance is a winning formula, leading to this very award win, and is the reason why we have unrivalled market share and growth rates amongst the biggest spending brands on Google.”