Embracing AI in Content Production – Insights from our Head of SEO

In the latest editorial for the GO! Network, our Head of SEO, Adam Preston, shared his valuable insights on the pivotal role of AI in content production. As we navigate through 2024, AI has undoubtedly emerged as a dominant force in the realms of copywriting, video editing, and image generation, earning its recognition and value among marketers.

However, amidst the advancements in AI technology and the criticisms regarding the quality of AI-generated content, businesses are left pondering the extent to which they should integrate AI into their strategies.

Adam’s Perspective on AI in Content Production:

“The key thing when using AI is not to overly rely on it for your content production. We’ve seen brands try and replace their content teams with AI or to produce considerably more content than before due to the speed of AI. However, it’s these brands that have been hit the hardest by Google’s latest algorithm updates, which are cracking down on bad AI content.

You can write quickly using AI, but it lacks the depth of real-world experiences, and this is one of the things that sets good content apart. AI allows you to scale up and be more efficient at some of the tasks that can slow down copywriting, but if you want that content to perform well, it still needs a human touch. So, make sure any content you do produce is overseen by a human who knows what good content looks like.”

Read the full article here.