Build Your Peak Strategy with Our Demand Gen White Paper

In today’s rapidly evolving retail landscape, staying ahead necessitates innovative approaches and strategic insights. Summit’s latest white paper, “Demand Gen: The Opportunity for Retailers,” is a must-read for marketers aiming to use Google’s new Demand Gen campaigns to drive growth and maintain a competitive edge.

As consumer purchasing journeys become increasingly complex, traditional lower-funnel marketing strategies often fall short. Google’s Demand Gen campaigns bridge this gap by focusing on mid-funnel activities, ensuring your brand remains top-of-mind for potential customers. Our white paper explores how Demand Gen campaigns can help you:

• Expand your reach: Move beyond lower-funnel tactics and tap into new customer segments.
• Enhance engagement: Use engaging content formats to capture consumer interest on platforms like YouTube, Gmail, and Google Discover.
• Drive consideration: Keep your brand in the consumer’s consideration set during the crucial mid-funnel phase, reducing the risk of losing out to competitors.

Our white paper combines insights from a roundtable with Google’s Head of Video Sales & Go-to-Market, Retail, along with Summit’s marketing experts, providing actionable strategies to implement Demand Gen campaigns successfully.

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For any questions or to discuss how Summit can support your marketing, contact us at hello@summitmedia.com.